Press Releases > Sea Hawk Paints Launches New Website

Sea Hawk Paints Launches New Website

June 21, 2010

Sea Hawk Paints announces the launch of their new dynamic .NET website.

Tampa, Florida – June 21, 2010 – New Nautical Coatings, Inc., manufacturer of Sea Hawk Paints announces its new website designed and developed by Roger West Creative & Code, a Tampa website design company and interactive marketing agency. The dynamic website features high-end website design, SEO-friendly site structure, .NET content management and custom web modules and controls.

The 30-year-old marine bottom paint company approached Roger West to create a unified brand image online while simultaneously promoting its hundreds of partners worldwide. “Sea Hawk Paints has a reputation for quality and innovation within the bottom paints industry and we rely on our partners to maintain that reputation” says Jason Revie, Director of Marketing for Sea Hawk Paints. “So we looked to Roger West to provide a premium website that reflects our premium products and brand, but also features our extensive network of certified partners.”

Roger West skinned a robust .NET content management system (CMS) with a clean, high-end visual design to reflect the brand image of the company. “The CMS allows our marketing team to quickly add and edit content so our website is always relevant, timely and authoritative,” says Revie.

The new Sea Hawk website also features a Certified Applicator advanced search function for users to find local Sea Hawk partners to apply the bottom paint. This search feature is controlled by a custom module that manages the information for each Sea Hawk Paint application specialist.

The CMS also features several other custom modules and controls, including a Products Module that dynamically creates each product page and product tab, saving the Sea Hawk marketing team valuable time when modifying their product line. The same module also controls the content and results for the Bottom Paint Selector, a web feature that intelligently recommends the most relevant bottom paint for a specific user based on responses given during a 6-question survey. “By doing this we eliminate duplicate entry by allowing Sea Hawk to manage every aspect of their products within a single module,” says Michael Westafer, CEO of Roger West Creative & Code.

About New Nautical Coatings, Inc.

A trendsetter of marine bottom paints, New Nautical Coatings, Inc. was established in 1978 and is dedicated to bringing only the highest quality products and customer satisfaction to today’s mariner. New Nautical Coatings is family owned and operated in the Gulf Coast Region with a commitment to excellence and premium USA made products. They offer wide array of products that include antifouling systems, primers, solvents, resins, and other below the waterline products. Now offering innovative products globally, the Sea Hawk brand (www.seahawkpaints.com) has enjoyed unprecedented growth and continues to grow as its products become more in demand worldwide.

About Roger West

Roger West Creative and Code is a new kind of agency, bridging the gap between marketing and technology. The company provides full-service integrated marketing solutions to businesses worldwide. Roger West’s services include web design and web development, online marketing, traditional marketing, custom web solutions, software development, content management systems and e-commerce storefronts.

As an award-winning agency, Roger West and its employees have been honored by such organizations as MarketingSherpa and the American Advertising Federation. Most recently, Tampa Bay CEO Magazine named Roger West CEO Mike Westafer as a finalist for Emerging CEO of the Year.